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DTSTART;TZID=UTC:20251203T100000
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UID:6952-1764756000-1764766800@www.basebordon.co.uk
SUMMARY:The Client Door-Opener Workshop
DESCRIPTION:How To Get In Front Of Decision-Makers and Land Big Deals With Personalised Letters.\n\n\n\nIf you want bigger clients\, you need a way to reach the people who can actually say yes.\nMost small businesses are stuck pitching the wrong people. Or relying on channels that no longer work: \n\nEmails get buried.\nLinkedIn gets ignored.\nCold outreach sounds the same as everyone else.\n\nDecision-makers aren’t rejecting you. They’re simply not seeing you. \nThis workshop will show you a different\, far more effective way to get their attention: \nA personalised letter — written properly\, sent intentionally\, and designed to spark curiosity. \nThis method works because almost no one else is doing it. And because it gets straight to the decision-maker’s desk. \nThe approach is rooted in a simple idea made famous by strategist Chet Holmes: \nStop marketing to everyone. \nIdentify the handful of dream clients who can move the needle — and go after them deliberately. \nYou’ll learn how to apply that system to your business without a big team\, big budget or big pipeline. \n\n\n\n\nThis strategy is already landing real deals.\nHere are the results businesses achieved after attending this workshop: \nFuture World 3D \nSent: 64 personalised letters \nResults: \n\n43 warm opportunities\n10 booked meetings\n2 new clients\n1 high-value deal in progress\n\nCost: £247 \nROI most digital campaigns could only dream of. \nDQ Global \nSent: 20 letters (each with a travel toothbrush — “clean your data”) \nResult: 4 strong leads \nProof that creativity + personalisation beats automation. \nMelanie\, farmer\, specialising in breeding bulls \nSent: 16 letters \nResult: 6 high-quality meetings with ideal-fit farmers \nTiny niche. Huge response rate. \nThese aren’t big companies. \nThese are normal businesses using a smarter approach. \nAnd if they can open doors\, you can too. \n\n\n\n\nWhat you’ll walk away with:\nThis is not a talk or a pitch\, you’ll be building things in the room. \n✔ A focused Dream Client Shortlist – 10–30 high-value targets who can materially change your revenue. \n✔ A letter that actually gets opened – A simple structure that creates curiosity and positions you as different from every other “we help businesses like yours…” message. \n✔ AI prompts to write each letter fast – So your outreach feels personal\, not templated\, even if you’re not a copywriter. \n✔ Your first outreach letter fully drafted – Done on the day. Polished. Ready to send. \n✔ A simple low-budget test plan to get in front of decision-makers – Not vague goals. A step-by-step system you can execute before Christmas. \nWho this workshop is perfect for\n\nSmall business owners\nConsultants\, specialists and freelancers\nService-based founders\nB2B & B2C businesses\nNiche experts targeting “hard-to-reach” buyers\nSMEs who want fewer… but much better clients\n\nIf you sell a high-value service or solution and want bigger deals\, this is for you. \n\n\n\n\nAbout Your Host\nMichael Gordeev has helped hundreds of SMEs sharpen their strategy\, win higher-value clients\, and stop blending in. \nHis workshops are practical\, hands-on and designed so you leave with assets – not notes. \n\n\n\n\nReserve your seat\n📅Wednesday 3 December 2025 \n⏰10:00 am – 1:00 pm \n📍Fareham Innovation Centre \n🎟 Free \nThis session is capped at 25 seats so everyone can get personal support. \n👉Grab your free seat for 3rd December 2025 \nThis is your chance to stop chasing… and start getting through to the people who can make the biggest difference to your business. \nWe’ll see you there.
URL:https://www.basebordon.co.uk/event/the-client-door-opener-workshop-2/
LOCATION:Fareham Innovation Centre\, Merlin House\, 4 Meteor Way\, Lee-On-The-Solent\,\, Fareham\, Hampshire\, PO13 9FU\, United Kingdom
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ORGANIZER;CN="Fareham Innovation Centre":MAILTO:info@fareham-ic.co.uk
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