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DTSTART;TZID=UTC:20250514T100000
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UID:4058-1747216800-1747225800@www.basebordon.co.uk
SUMMARY:The Client Door-Opener Workshop
DESCRIPTION:Tired of being ignored? \nIf your cold emails and LinkedIn messages are going unanswered\, you’re not alone. Decision-makers are overwhelmed with digital noise\, making it harder than ever to stand out. \nBut what if there was a proven strategy to cut through the noise and get their attention? \nThe Dream 100 Strategy \nChet Holmes\, a top sales and marketing expert\, built his career on one core principle: instead of chasing every possible client\, focus on your BEST 100. \nRather than spreading yourself thin\, you identify and pursue the highest-value opportunities—the clients that can truly move the needle for your business. \nAnd how did Chet get in front of those high-level decision-makers? \n💡 With personalised letters—crafted to stand out\, build curiosity\, and spark real conversations. \nThis strategy helped big brands land major deals\, but what about SMEs? \nDoes it work if you don’t have a big sales team or a massive budget? \nYes. And Neil’s story proves it… \nMeet Neil \nNeil Hawkings\, founder of Future World 3D\, knew his company could land bigger clients—but something wasn’t clicking. \nHis business\, which creates immersive virtual tours for other businesses\, wasn’t consistently attracting high-value opportunities. His outreach was too broad\, and his efforts weren’t getting him in front of the right decision-makers. \nThen\, he made one simple change. \nInstead of trying to market to everyone\, Neil identified 2-3 ideal client niches and launched a targeted direct mail campaign. \n64 personalised letters later\, here’s what happened: \n✅ 10 appointments booked (7 still in the pipeline)\n✅ 2 new high-value clients signed\n✅ 1 major opportunity in progress \nAll with minimal investment – just letters\, envelopes\, and stamps. \n“I didn’t think it was possible to get responses from decision-makers at the companies I was targeting\, but this strategy changed everything.” – Neil Hawkings \nIf Neil can do it\, so can you. \nAt This Workshop\, You’ll Walk Away With: \n✅ A full breakdown of the Dream 100 strategy – why focusing on ideal buyers is the most profitable approach\n✅ Your custom one-page Dream 100 implementation plan\n✅ AI prompts to write personalized letters in 30 minutes or less \nMeet Your Host: \nWith over 20 years of experience working with global brands and helping startups and SMEs scale\, Michael specialises in turning business challenges into growth opportunities. \nHaving supported hundreds of entrepreneurs\, he brings a practical\, results-driven approach – from refining business and sales strategies for profitable growth to optimizing marketing for consistent\, measurable ROI. \nWhether you’re an early-stage startup or an established business looking to break through to the next level\, Michael’s insights will help you get there. \nWorkshop Details: \n📅 Date: 14th May\, 2025\n⏰ Time: 10:00 AM – 12:30 PM\n📍 Location: Fareham Innovation Centre \n🚀 Seats are limited to 25 participants. \n👉 Secure Your Free Seat Now
URL:https://www.basebordon.co.uk/event/the-client-door-opener-workshop/
LOCATION:Fareham Innovation Centre\, Merlin House\, 4 Meteor Way\, Lee-On-The-Solent\,\, Fareham\, Hampshire\, PO13 9FU\, United Kingdom
ATTACH;FMTTYPE=image/jpeg:https://www.basebordon.co.uk/wp-content/uploads/2025/05/Poster_DoorOpenerWorkshop_Fareham.jpg
ORGANIZER;CN="Fareham Innovation Centre":MAILTO:info@fareham-ic.co.uk
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