Marketing to grow your small business

Come along to the latest Innovate2Succeed masterclass to update and invigorate your approach to marketing so you can effectively communicate and build meaningful relationships with customers.

During our time together, you will explore the latest marketing tactics that small to medium size companies should be using. You will learn how to set marketing objectives, maximise your brand exposure and position your company. We will help you understand the fundamentals of creating a marketing strategy that compliments your goals and brings you closer and closer to obtaining the sales you need to make sustainable profits. You will learn the basics of various types of marketing activity and leave with a one page marketing canvas.

Agenda

Session 1

• Introduction to marketing
• Developing your brand
• Knowing your customers and analysing your market place

Session 2

• Developing a marketing strategy
• Social media
• Self-Promotion

This interactive session is delivered in a relaxed and confidential setting by Oxford Innovation’s Sara Carter, a business coach with extensive experience of running her own marketing consultancy and who is now a firm favourite with our Innovate2Succeed clients.