How To Get In Front Of Decision-Makers and Land Big Deals With Personalised Letters. If you want bigger clients, you need a way to reach the people who can actually say yes. Most small businesses are stuck pitching the wrong people. Or relying on channels that no longer work: Emails get buried. LinkedIn gets ignored. ... Read more

If you're looking to meet new contacts, spark collaborations, or just recharge your business mojo, this is the event to attend. Join us Friday, 12th December, from 10:00 AM to 12:00 PM at BASE Bordon for BASE Connect Networking – a free, friendly, high-value morning of connections, conversations, and coffee. Why show up? ✅ Meet ... Read more

If you're looking to get 2026 off to a flying start, meet new contacts, spark collaborations, or just recharge your business mojo, this is the event to attend. This month our event is being sponsored by 365 Consultants & Training. More than just Microsoft 365 Experts, they are passionate problem-solvers and passionate about all things ... Read more

Most business owners set goals.  Very few still care about them by February. 🫣  Not because they’re lazy.  Not because they lack motivation.  And not because the goals were “too ambitious”.  They stall because the process is broken.  Too vague.  Too fluffy.  Too disconnected from how small businesses actually operate - day to day, week to week, under real pressure.  If ... Read more

2026 is now in full swing, as we move rapidly into February and the beginnings of Spring (we hope!). Why not put aside half a morning of your time and come to our BASE Connect free networking event. If you’re looking to meet new contacts, spark collaborations, or just recharge your energy, this is the ... Read more

Let me ask you something. If I introduced you to your ideal client right now and they asked: “So… why should I choose you?” Would your answer be: Clear. Specific. Confident. Memorable. Or would it drift into: “We care about our clients…” “We offer a great service…” “We’ve been doing this for years…” Here’s the ... Read more

After a few spring like days in late February, we are full of optimism for the year ahead at BASE Bordon. Why not take half a morning of your time and come to our BASE Connect free networking event. If you’re looking to meet new contacts, spark collaborations, have great conversations, enjoy helping others, or ... Read more

Find the real bottleneck before you waste more time on the wrong fix.  You may not have a lead problem, a sales problem, or a marketing problem.  You may have a diagnosis problem.  A lot of business owners keep pushing on the visible issue: more leads, better marketing, stronger sales, more visibility, better time management.  ... Read more

Spring has sprung and the clocks have gone forwards, so we are all benefitting from lighter evenings and longer days. Now we just need a little more warmth and it will be our first Indian Summer of 2026. With all the negative pressures in the world at the moment, why not take a break and ... Read more

With so much change in the UK and the wider world, one place you can guarantee will be consistently welcoming and consistently valuable at the same time is the BASE Connect free networking event. When your head is down, working on your business and fighting for every step forward, for every new customer or client, ... Read more

At our last meeting we asked the assembled business owners to give us a confidence rating, from their personal perspective, regarding the next 12 months for their business. Answers ranged from 4 out of 10 to a resolute 10 out of 10, but it is fair to say that many are at least concerned about ... Read more

Last week I missed the BASE Connect Networking meeting for the first time since arriving at BASE in October 2025, and I missed being in the room! For those who do not know, I was looking after our new Crawley Innovation Centre on the doorstep of Gatwick Airport at Manor Royal whilst it's Centre Manager ... Read more